More Hispanics are Opting for Cosmetic Surgery

In 2006, Hispanics led minority racial and ethnic groups undergoing cosmetic procedures (9.5% of all procedures performed, up from 6% in 2000), according to the American Society for Aesthetic Plastic Surgery. This is especially the case in California, where Latinos make up a large portion of the population. More Hispanic women are seeking plastic surgery, according to Dr. Lloyd Krieger of Rodeo Drive Plastic Surgery in Beverly Hills, California. Dr. Krieger, who has been featured in Fortune, The New York Times, The Wall Street Journal, Access Hollywood, and other media, states that over 35% of the patients at his California plastic surgery center are Hispanic men and women. The majority of Dr. Krieger's patients who ask for his renowned "Rodeo Drive Mommy Makeover" are Hispanic women in their 20's and 30's.